A fresh look at a historic building
The Aud was built for the people of Worcester, and with proper planning, it can once again serve as a community gathering place.
AHF is committed to reestablishing this majestic building as a development resource for the city - a cutting-edge center for interactive media, technology, and visual arts. This crumbling municipal structure will become the hub of Worcester's historic Lincoln Square.
A renovated Aud will live at the intersection of the virtual and physical world. The facility will house “emerging events” including Esports as well as augmented reality and virtual reality programming, robotics competitions, immersive exhibits and other contemporary performances. A core value is to provide in-person, social and emotional experiences for patrons in addition to being a gateway to the Metaverse. The Aud will also be a state-of-the-art center for discovery, training and education with a focus on STEAM, innovative technology, and the digital media industry.
A renovated Aud will live at the intersection of the virtual and physical world. The facility will house “emerging events” including Esports as well as augmented reality and virtual reality programming, robotics competitions, immersive exhibits and other contemporary performances. A core value is to provide in-person, social and emotional experiences for patrons in addition to being a gateway to the Metaverse. The Aud will also be a state-of-the-art center for discovery, training and education with a focus on STEAM, innovative technology, and the digital media industry.
New Uses
With 165,000 square feet of space, the Aud can accommodate a vibrant commercial and educational tenancy. We envision a mixed-use building catering to Worcester residents, students, and visitors. The revitalized Aud will be a place of collaboration and competition, innovation and enterprise.
Auditorium
A versatile and flexible “emerging events” venue defined by its scalability, malleability and technological innovations. The space will fuse the old and new by maintaining its historic integrity including a fully preserved Kimball pipe organ.
Lobby
A welcoming environment that enhances events with vendors and sponsorship opportunities.
Little Theater
A multi-use, high-tech performance venue for a wide range of performances North & South Wings
Food and beverage, retail shops and tenant office space |
War Memorial
A function hall and place for introspection that provides balance to the technology-forward offerings in the rest of the building. Basement
A workforce training facility and laboratory catering to emerging technologies and exploration |
Benefits to the Community
Revitalizing the Aud will contribute to the dramatic growth already underway in Worcester, with substantial benefits to the local community:
Numerous construction jobs, permanent positions related to the maintenance of the building, and opportunities with the Aud's future tenants
A shared educational space facilitating collaboration among students and faculty
from Worcester's ten colleges and universities
A center for technological innovation and entrepreneurship
A major entertainment venue showcasing eSports competitions, IMAX movies,
and other cultural offerings
Dining facilities, retail shops, and publicly accessible space
for community members to gather
Numerous construction jobs, permanent positions related to the maintenance of the building, and opportunities with the Aud's future tenants
A shared educational space facilitating collaboration among students and faculty
from Worcester's ten colleges and universities
A center for technological innovation and entrepreneurship
A major entertainment venue showcasing eSports competitions, IMAX movies,
and other cultural offerings
Dining facilities, retail shops, and publicly accessible space
for community members to gather